Postcards stay with your audience for a long time, so you want to make sure they’re memorable—but not in the way that you might expect. Incorporate these unique postcard designs into your direct mail campaign, and you’ll be sure to turn heads. Remember that all the design elements in the world will only matter if they fulfill your objective. Be sure your postcards have clear calls to action and offer valuable information.
Personal
Postcards can provide a sense of personalization to current customers and prospects. For example, they can be used to celebrate a birthday or anniversary and to remind your customers that you value them. Additionally, postcards can be sent to potential customers to entice them to patronize your business. For instance, you could include a discount or a free trial to encourage them to take action. These personal touches will help your postcard stand out from the competition and increase brand loyalty. Your postcards designs should have a clear and compelling call to action and be immediately visible to the recipient. The design should lend a natural flow from an attention-getting headline, through the features and benefits of your product or service, to a specific offer and a call-to-action that tells the viewer exactly what they should do next. In addition, a clear call-to-action can help reduce so-called decision fatigue that can often plague direct mail campaigns. Including a picture of your team on your postcard can also help put a face to your business and build trust with cold prospects. This is especially useful for service businesses that need ongoing relationships.
Call-to-Action
Postcards aren’t just for sales and branding; they can also be a tool to increase customer retention. Sending postcards to current customers can show that you care about them, making it easier for them to patronize your business again. Your postcard should have a clear call to action that will drive your audience to take the next step. For example, you encourage recipients to follow your company on social media. The call to action should be easy to read and understand, as it will be the first thing your customers see. Using contrast in your text and design elements is also a great idea. This way, your postcard will look less cluttered and more recognizable.
When choosing an image for your postcard, be sure it’s aesthetically pleasing and aligned with your marketing goals. If you want to create a more personal touch, consider using your company’s logo or custom imagery. If you wish to attract new customers, boost brand loyalty, or re-engage inactive audiences, Kimp has the tools to make your postcards unique and effective. Once you’ve established your marketing goals, it’s time to start planning your campaign. It’s always a good idea to mock up multiple postcard designs to experiment with different elements and discover the ones that work best for your marketing goals.
Visually Appealing
Postcards have limited space to communicate your message, so it’s important to use visual appeal to draw the recipient in. Choosing attractive images and colors can help you grab your audience’s attention and use a clear call to action that encourages them to take further action (such as calling or visiting your business). You can also make your postcards visually appealing by keeping your fonts simple and clean. Avoid fonts with excessive variation in design or size, as this can quickly overwhelm and turn off readers. Likewise, avoid fonts that look old-fashioned or childish, as this can make your postcards appear unprofessional and potentially repel customers.
Consider incorporating beautiful art inspiration into your postcard designs to elevate their aesthetic and impact. For example, using soft and muted colors with loose brushstrokes can evoke a sense of tranquility and nostalgia in your viewers. Or, by experimenting with geometric shapes and bold colors, you can create a more modern and abstract composition. Lastly, remember to include your company logo and important contact information on your postcards to keep them looking clean and professional. In addition, adding your website URL or social media handles can increase brand recognition and make it easier for recipients to connect with you online. Whether you’re a local or national business, including your contact details is necessary to ensure your customers can easily find and connect with you online.
Relevant
Postcards are tactile and don’t have as much space as email or digital ads, so they should be focused on one key call to action. Whether encouraging new customers to sign up for your mixed-martial arts classes or asking previous attendees to attend a local event, creating a clear message is crucial to getting them engaged. It’s important to remember that people flip through their mail while they text their spouse, prepare dinner ingredients, or feed the dogs. They usually need more time to read every postcard they receive and will likely only see yours if it stands out from the rest of their junk mail. Make your postcards memorable using eye-catching images, attention-grabbing fonts, and laser-targeted messaging to ensure they get noticed and read. As a bonus, including your logo and contact information in your postcard designs is always good. This ensures recipients can easily identify your brand and connect your mailer with other marketing materials like online ads or social media posts. Including a personalized URL is another great way to help recipients quickly identify your brand and drive engagement by giving them a unique link. Another way to make your postcards more relevant is by adding customer testimonials. This helps build trust with cold prospects and adds a personal touch that motivates them to take action.
